Think about concrete initiatives in the areas of sustainability, food production in 2050, identity and data management, and future living. Within those strategic frameworks, concrete initiatives are then developed in a deep dive, which are picked up by business champs and developed in a Lean Startup-based process. That thesis is a vision and strategy for innovation for the coming years. These are the four strategists/managers who prepare an innovation thesis in close collaboration with their business line. That’s why, at Rabobank, the ownership lies within the business, embodied by the Innoleads. Think, for example, of our global Food and Agri expertise. Particularly this spin-in is often difficult in corporate innovation, because the mother ship has to be strategically, politically, emotionally and practically connected in order to embrace the new initiative and give it a place in business as usual.Īnother reason is that there’s an incredible amount of knowledge in the business about everything from money to market to context. The reason for this is that many innovations at the end of the funnel either make a spin-out as an independent start-up, or make a spin-in to the business lines. Unlike the model in which an Innovation Hub determines its own strategy and initiatives autonomously, independently of the rest of the organization, we explicitly chose to put the business lines in the lead. At Rabobank, we chose to do it within the bank, in close cooperation with the business lines Particulieren, Bedrijven, Wholesale & Rural and De Lage Landen. There are a number of models for setting up corporate innovation. So, we’re not involved in the new version of the mobile payment app or the website, for example. Perhaps you know examples like SurePay and Peaks. Anyway, the Innovation Factory that I lead was created primarily to help the business with H2 and H3 innovation the search for new business models for the bank. Within the bank, we often talk about McKinsey’s Three Horizons, a widely used model that also often causes discussion in our company, because the dividing lines are rather subject to perspective. When I explain it to students, I tell them that innovation is a process to get from A to B, assuming that B is a more desirable situation than A.
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